Publication Ad Specs

Ad Dimensions

 

2-Page Spread

16.5” wide by 11.125” tall (with bleed)

16.25” wide by 10.875” tall (trim size)

Full Page

8.375” wide by 11.125” tall (with bleed)

8.125” wide by 10.875” tall (trim size)

 

1/2 Page Horizontal

7” wide by 4.875” tall

1/4 Page

3.5” wide by 4.875” tall

 

Sponsored Content

300 words or less for Print Edition and eBook Edition 1,200 words or less for Digtial Edition

 

Artwork Guidelines

 

File Formats

PDF/X-1a (or Press or Print settings should work fine).
TIF, JPG, EPS file format also accepted.

Fonts

Be sure to embed all fonts when sending PDF files.
Convert fonts to outlines if the ad was created in Illustrator.

 

Color

Convert all colors to CMYK.
Note: If RGB or Pantone colors are not converted to CMYK before creating your final PDF then a color shift may occur when we convert the file.

Image Resolution

Preferred resolution of 200-300 ppi placed at 100%.

 

Images

Placed images should be flattened and converted CMYK color in TIF format or Vector EPS.
Note: Avoid placing JPEG files into your working document as this can cause the photos colors to be flat in appearance).

 
 

Digital Ad Specs

Ad Dimensions

 

Email Ad

Rotating or Dedicated Banner

300 px wide x 250 px tall

Dedicated Email Send

To Entire Audience

May provide text and images or HTML

 

Website Banner Ad

Dedicated Banner

300 px wide x 250 px tall

Visual Lead

Banner

310 px wide x 233 px tall

 

Artwork Guidelines

 

File Formats

JPG, TIF, or PDF. Can be linked to a unique URL.
Animated GIFs are also accepted.

Fonts

Be sure to embed all fonts when sending PDF files.
Convert fonts to outlines if the ad was created in Illustrator.

 

Color

Use RGB color.

Image Resolution

Preferred resolution of 72-96 ppi placed at 100%