Category Archives: Columns

It’s Just So Noisy Out There!

Enjoy the silence.
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So I am up in a deer stand at a friend’s expansive private property in way-south Georgia.  Well, it was more a deer-press-box.  I mean it had all the comforts of home – a swivel office chair, padded rifle rests on the shooting ports, convenient shelves (a.k.a. 2×4 studs) for personal items. Now if any gentle Week-Ender readers morally object to the hunting of Bambi, please take refuge in the fact that nary a hair on any deer’s head was … Continue reading

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The Feel Of A Memory

People will never forget how you made them feel.
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I was 34 when I lost my dad to a sudden heart attack. That was 19 years ago last week. I’ve heard all the expected comments since. You know the ones; “I’m sure he’s looking down on you now,” or “He sees all that you have accomplished and I’m sure he’s proud,” or “Well you have an angel in your corner.” All very nice and all intended to ease my mind a little, but I don’t know about all those suppositions. There are days … Continue reading

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Maintenance By The Numbers — LBWA

Photos Courtesy of Oakland, MI Parks and Recreation Department

Editor’s Note: This column, “LBWA” (Leadership By Wandering Around), is based on the premise that, in order to find out what’s going on in the field, a parks and rec leader has to leave his or her desk and “wander around” the area of operations, talk to people, ask questions, and kick around ideas with the individuals in the thick of delivering services to the public. So the author will bring up issues and ask the leaders among the readership … Continue reading

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Recruiting Selfless Services

Photos Courtesy Of Oakland County Parks and Recreation

To save on staff costs and expand programming and special events, Oakland County Parks and Recreation (OCPR) in Southeast Michigan began a volunteer program in 2011. Today, the 13-park system utilizes the talents of more than 700 volunteers.  Last year, 1.8-million guests visited the county parks. With only 65 full-time and 600 seasonal staff, volunteers are invaluable to the success of enhancing existing programs and special events, and developing new offerings.  Under the direction of a full-time volunteer coordinator, the … Continue reading

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Revamp Marketing Materials

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Marketing collateral may be the hardest-working member of a team, representing a park or recreation department even when its employees cannot. Therefore, it is important that the copy on websites, brochures, and mailers conveys the correct message in a clear, convincing, and user-friendly manner. The quality of marketing copy can mean the difference between engaging readers and missing an opportunity. Here are five suggestions to revamp copy: Know The Audience Good copy starts with a firm understanding of the target … Continue reading

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