Category Archives: Columns

Revamp Marketing Materials

canstockphoto6743374

Marketing collateral may be the hardest-working member of a team, representing a park or recreation department even when its employees cannot. Therefore, it is important that the copy on websites, brochures, and mailers conveys the correct message in a clear, convincing, and user-friendly manner. The quality of marketing copy can mean the difference between engaging readers and missing an opportunity. Here are five suggestions to revamp copy: Know The Audience Good copy starts with a firm understanding of the target … Continue reading

Posted in Columns, Issues, Manager's Toolbox, November 2014, Parks and Rec Business, PRB Top Stories | Leave a comment

Public-Public Partnership

Photos Courtesy Of Daviess-Martin Joint County Parks & Recreation Department

As public land managers across the nation examine new ideas to solve growing budget problems, a variety of old schemes have been altered into new ones. Some work and some don’t. This article describes our foray into what may be considered a new paradigm, as it involves crossing county borders to form a profitable partnership.  The Daviess-Martin Joint County Parks & Recreation Department is the only one of its kind in Indiana. As far as can be determined, it is … Continue reading

Posted in Columns, Issues, November 2014, Park Planner, Parks and Rec Business, PRB Top Stories | Leave a comment

Stay The Course

Photo Courtesy Of NAYS

When Patrick Senn stepped onto the campus of FranklinCollege in Indiana more than a decade ago, he was like most other college freshmen—he had his whole life ahead of him and no clue what to do with it. But then one class changed his life forever. “I took an Intro to Recreation class and thought that looked like a fun career,” recalls Senn, the Sports Coordinator of the Columbus (Ind.) Parks & Recreation Department. “I started two weeks after graduation … Continue reading

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Numbers Never Lie — Publisher’s Note

The family truckster, or in our case, a Chevy conversion van, stopped for gas somewhere between Ohio and Florida, causing my 12-year-old self to groan, inwardly, at what was coming.  My Dad jumped out of the driver’s seat, filled the tank, and then turned to me. “So, if we put 17 gallons of gas into the tank and we drove 350 miles, how many miles to the gallon did we get? “ “Aww, Dad. C’mon, I’m on vacation.” “No, you’re … Continue reading

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Operation Enduring Change

Photo: © Can Stock Photo Inc. / edharcanstock

The verb “sur·vive” 1. To remain alive or in existence. 2. To carry on despite hardships or trauma; to persevere.  3. To remain functional or usable. 4. To live longer than; outlive. 5. To live, persist, or remain usable. Phil felt the buzz of the alarm on his watch and slowly opened his eyes. He once could wake at 5 a.m. without need for an alarm, but those days were gone. In his 20s, 30s, 40s, even early 50s, his wife often … Continue reading

Posted in A Step Ahead, Columns, Issues, November 2014, Parks and Rec Business, PRB Top Stories | Leave a comment