Category Archives: Manager’s Toolbox

Revamp Marketing Materials

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Marketing collateral may be the hardest-working member of a team, representing a park or recreation department even when its employees cannot. Therefore, it is important that the copy on websites, brochures, and mailers conveys the correct message in a clear, convincing, and user-friendly manner. The quality of marketing copy can mean the difference between engaging readers and missing an opportunity. Here are five suggestions to revamp copy: Know The Audience Good copy starts with a firm understanding of the target … Continue reading

Posted in Columns, Issues, Manager's Toolbox, November 2014, Parks and Rec Business, PRB Top Stories | Leave a comment

A Natural Partnership Is Born

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Although it was common knowledge that the local Recreational Equipment Inc. (REI) store was the place to buy hiking boots and obtain topographical maps, the store was also a great place to find volunteers for the Hemlock Bluffs Nature Preserve. History Of Hemlock Bluffs Owned by the state of North Carolina and managed by the town of Cary, Hemlock Bluffs is ecologically unique, with a system of north-facing bluffs and a wealth of eastern hemlocks.  For years, biologists and educators … Continue reading

Posted in August 2014, Columns, Issues, Manager's Toolbox, Parks and Rec Business | Leave a comment

A Beneficial Relationship

Photo: © Can Stock Photo Inc. / Kurhan

In January 2000, the Lower Paxton Township Parks and Recreation Department (Harrisburg, Penn.), completed construction of a 59,000-square-foot recreation facility called The Friendship Center, to house the community’s numerous activities. The facility was a dream-come-true for many members.  The opening of the facility was spectacular! Everyone from families to senior citizens purchased memberships, and within the first 3 months we exceeded our first-year goal. There were programs to accommodate everyone: fitness, aquatics, gymnasium activities, aerobics, classes targeting preschoolers, etc.  However, … Continue reading

Posted in Issues, July 2014, Manager's Toolbox, Parks and Rec Business | Leave a comment

Bullying Prevention

Whether you are volunteering as a coach for a town league or a school, coaching youth sports is not easy. Finding the time between busy work schedules and family responsibilities to prepare practice drills and strategies and attend practices and games—although rewarding—can be overwhelming. Coaches also need to be sure their players feel safe and comfortable with teammates.  Good-natured teasing and competitive attitudes have always been a part of sports, and it has sometimes been easy for coaches and volunteers … Continue reading

Posted in Columns, Issues, Manager's Toolbox, March 2014, Parks and Rec Business | Leave a comment

Want To Become A Better Manager?

Being a manager is not easy because it usually involves both tasks and people. The latter are considered the greater challenge for managers because too often organizations view employees in much the same way as material resources—a commodity. Managing people is not a talent many inherit, nor is it learned overnight. While experience may be the best teacher, the most effective and dynamic managers are those who can switch their mindset with the same facility as switching gears.  Managers confront … Continue reading

Posted in Columns, Issues, January 2014, Manager's Toolbox, Parks and Rec Business | Leave a comment