Category Archives: PRB Top Stories

Are You In The Crazy Column? — Publisher’s Note

I was standing at our kitchen island packing my lunch and mentally organizing my day when I heard my older 7-year-old daughter say to her twin sister, “Isabel. I’m in the crazy column!” Isabel didn’t look up—she kept her head bent over her cereal bowl and said, “I know Julia!” with as much disdain and boredom as she could muster. Normally, any conversation between the twins is purely background noise—taking second place to the rush to get all seven of … Continue reading

Posted in Columns, December 2014, Issues, Parks and Rec Business, PRB Top Stories, Publisher's Note | Leave a comment

Nothing But Netball

Photos Courtesy Of Sonya Ottaway

Have you ever heard of netball? Although this sport is not perhaps familiar to those on this side of the pond, it is a fast-growing staple elsewhere. According to Business Review Australia, the national netball women’s team—the Diamonds—is ranked higher than the national union rugby team and the national cricket team in terms of success. In contrast, netball barely makes a blip on the screen in the United States. This will soon be changed if grassroots netball teams and organizations … Continue reading

Posted in Departments, Grounds + Sports Turf, Issues, November 2014, Parks and Rec Business, PRB Top Stories | Leave a comment

Maintenance By The Numbers — LBWA

Photos Courtesy of Oakland, MI Parks and Recreation Department

Editor’s Note: This column, “LBWA” (Leadership By Wandering Around), is based on the premise that, in order to find out what’s going on in the field, a parks and rec leader has to leave his or her desk and “wander around” the area of operations, talk to people, ask questions, and kick around ideas with the individuals in the thick of delivering services to the public. So the author will bring up issues and ask the leaders among the readership … Continue reading

Posted in Issues, LBWA, November 2014, Parks and Rec Business, PRB Top Stories | Leave a comment

Recruiting Selfless Services

Photos Courtesy Of Oakland County Parks and Recreation

To save on staff costs and expand programming and special events, Oakland County Parks and Recreation (OCPR) in Southeast Michigan began a volunteer program in 2011. Today, the 13-park system utilizes the talents of more than 700 volunteers.  Last year, 1.8-million guests visited the county parks. With only 65 full-time and 600 seasonal staff, volunteers are invaluable to the success of enhancing existing programs and special events, and developing new offerings.  Under the direction of a full-time volunteer coordinator, the … Continue reading

Posted in Columns, Issues, November 2014, Park Planner, Parks and Rec Business, PRB Top Stories | Leave a comment

Revamp Marketing Materials


Marketing collateral may be the hardest-working member of a team, representing a park or recreation department even when its employees cannot. Therefore, it is important that the copy on websites, brochures, and mailers conveys the correct message in a clear, convincing, and user-friendly manner. The quality of marketing copy can mean the difference between engaging readers and missing an opportunity. Here are five suggestions to revamp copy: Know The Audience Good copy starts with a firm understanding of the target … Continue reading

Posted in Columns, Issues, Manager's Toolbox, November 2014, Parks and Rec Business, PRB Top Stories | Leave a comment