Category Archives: Issues

Revamp Marketing Materials

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Marketing collateral may be the hardest-working member of a team, representing a park or recreation department even when its employees cannot. Therefore, it is important that the copy on websites, brochures, and mailers conveys the correct message in a clear, convincing, and user-friendly manner. The quality of marketing copy can mean the difference between engaging readers and missing an opportunity. Here are five suggestions to revamp copy: Know The Audience Good copy starts with a firm understanding of the target … Continue reading

Posted in Columns, Issues, Manager's Toolbox, November 2014, Parks and Rec Business, PRB Top Stories | Leave a comment

Extreme Makeover

Photos Courtesy Of Lee’s Summit Parks & Recreation

For more than 40 years, South Lea McKeighan Park was the home to youth baseball in Lee’s Summit, Mo. When the leagues relocated to a new sports-complex venue—700-acre LegacyPark—the 11-acre McKeighanPark site was relegated to a practice field that needed some updating. The park’s highly visible location at the corner of two busy arterial streets on the fringe of the city’s downtown district gave vision to a special type of park redevelopment.  Design Development After 4 years of neighborhood feedback, … Continue reading

Posted in Departments, Issues, November 2014, Parks + Playgrounds, Parks and Rec Business, PRB Top Stories | Leave a comment

Public-Public Partnership

Photos Courtesy Of Daviess-Martin Joint County Parks & Recreation Department

As public land managers across the nation examine new ideas to solve growing budget problems, a variety of old schemes have been altered into new ones. Some work and some don’t. This article describes our foray into what may be considered a new paradigm, as it involves crossing county borders to form a profitable partnership.  The Daviess-Martin Joint County Parks & Recreation Department is the only one of its kind in Indiana. As far as can be determined, it is … Continue reading

Posted in Columns, Issues, November 2014, Park Planner, Parks and Rec Business, PRB Top Stories | Leave a comment

Bursting With Enthusiasm

Photos Courtesy Of San Diego County Parks and Recreation Department

Fountains erupted at the new Waterfront Park as the county of San Diego celebrated one of the largest grand-opening events in its history. on May 10.  In 1938, President Franklin Delano Roosevelt dedicated the County Administration Center (CAC), an event that drew a crowd of more than 25,000 people. For decades the building was surrounded by asphalt parking lots and a small office building. No recreational opportunities for the community were provided.   With the building situated next to San Diego … Continue reading

Posted in Departments, Everything H20, Issues, November 2014, Parks and Rec Business, PRB Top Stories | Leave a comment

Stay The Course

Photo Courtesy Of NAYS

When Patrick Senn stepped onto the campus of FranklinCollege in Indiana more than a decade ago, he was like most other college freshmen—he had his whole life ahead of him and no clue what to do with it. But then one class changed his life forever. “I took an Intro to Recreation class and thought that looked like a fun career,” recalls Senn, the Sports Coordinator of the Columbus (Ind.) Parks & Recreation Department. “I started two weeks after graduation … Continue reading

Posted in Columns, Issues, November 2014, Parks and Rec Business, PRB Top Stories, Sports Spotlight | Leave a comment