Category Archives: March 2012

Taking Sponsorship To The Next Level

The city of Fort Lauderdale, Fla., is known for great weather, pristine beaches, and something called “spring break”! Tourism is key to the area’s survival, and as in most places around the country, the economy has taken a toll. The city’s parks and recreation department–while faring better than most–has also had to do more with less and look for creative ways to reduce spending. Since heavily subsidized activities are usually the first to go, that meant special events in the … Continue reading

Posted in Columns, Issues, March 2012, Parks and Rec Business, Voices of Parks & Rec | Leave a comment

Information Junkies

The constant availability of seemingly accurate information on the Internet is starting to change the world in more ways than we can readily understand. We know exactly how far away something is, exactly who was where and when, how that person got there, and when he or she left. We know the occurrence of events to the second, calories in each bite, and weights to the milligram. We are nearly perfect now. But a dilemma emerges. The human animal that … Continue reading

Posted in A Step Ahead, Columns, Issues, March 2012, Parks and Rec Business | Leave a comment

Golf Courses

Many parts of the world are suffering from drier conditions, with water becoming scarce and more precious. There are challenges ahead without question, but there is evidence that these challenges can be met. For instance, did you know that Los Angeles, which has added more than one million people in the past 30 years, uses the same amount of water today as it did in 1979? In Phoenix, the city uses less water today than it did a decade ago … Continue reading

Posted in Departments, Everything H20, Issues, March 2012, Parks and Rec Business | 1 Comment