Category Archives: Sept/Oct 2013

The Effective Marketing System

Be sure to deliver a powerful first impression with your website. 
Photo courtesy © Can Stock Photo Inc. / Elenathewise

There is a a simple process that provides a workable, simplified system to get the word out about your camp… one that should help keep the bunks filled season after season. Each step is designed to build on the previous one. You can ignore any of the steps you don’t feel comfortable using. However, the plan’s effectiveness is based on the idea of building a solid foundation, one brick on top of another. Step One: Initial Contact There are several … Continue reading

Posted in Camp Business, Departments, Sept/Oct 2013, Technology + Marketing | Leave a comment

Kitchen Cent$

The most effective camps evaluate budget costs with a return-on-investment mentality. 
Photo courtesy © Can Stock Photo Inc. / Leaf

This time of year is often consumed by projections and deadlines to submit next year’s food budget. Although the numbers may seem enormous, don’t lose sight of the fact that financial success in the kitchen is won or lost by pennies at a time. There are three ways to determine a dining-services budget. The best way is cost-projecting—determining an actual cost per camper and multiplying that figure by the number of expected campers. The next best way is using the … Continue reading

Posted in Camp Business, Food Services + Concessions, Sept/Oct 2013 | Leave a comment

A Healthy Lead

Photo courtesy © Can Stock Photo Inc. / photography33

Staff members are usually on top of their game until they start treating their job like one. Once young people lose sight of the importance of caring for other people’s children, taking unhealthy risks increases. By contrast, if they rest playful leadership on the three-legged stool of sleep, exercise, and nutritional food, their resilience and stamina also increase. Ask Not What Your Camp Can Do for You Does this sound idealistic? Do you wonder where on earth you might find … Continue reading

Posted in Camp Business, Columns & Features, Dr. Chris Thurber, Insider Access, Issues, Sept/Oct 2013, Staff Training | Leave a comment

Evaluating Summer Camps

When it comes to program evaluations, simple, direct questions can yield answers that provide critical information on what the agency is doing well.
Courtesy Of Jill Korsok, Mentor Recreation Department

Now that summer is over, most agencies will breathe a collective sigh, and begin to evaluate which camp programs were successful and which were not. Most agencies examine enrollment numbers and revenue, staffing issues, the effectiveness of cost-control measures, and other issues. But how does an agency know if it has hit the mark with campers? How does it identify effective customer service or ways to be successful in future summers? It is fairly simple to measure revenue against previous … Continue reading

Posted in Camp Business, Programming, Sept/Oct 2013 | Leave a comment

Dual-Purpose Design Meetings

Photo By Brian G. Becharas, Chairman, Camp Echo Facilities & Infrastructure Committee

Would you like to initiate major donations for facility improvements before the next capital campaign even begins? It’s as easy as extending an invitation to potential major donors to take part in a two-day event at the camp! If this seems too good to be true, it isn’t. It’s just a matter of getting the right people together and undertaking the right master-planning process. App Extra (PDF): How To Develop a Master Plan with Your Major Donors The common approach to … Continue reading

Posted in Camp Business, Facilities + Grounds, Sept/Oct 2013 | 1 Comment