Category Archives: Issues

Novelty: Naughty or Nice?

Photo: © Can Stock Photo Inc. / diego_cervo

It’s fun to ponder our love/hate relationship with newness. We wrap presents for birthdays, Chanukah, Christmas, and other special occasions, in part, because it’s pleasant to be surprised. Not only do the event of receiving something and the object itself bring us joy, but we also enjoy the feverish unwrapping of an unknown article. Call it the “Ta-Da!” factor. The sudden reveal amplifies our happiness—usually.  Some surprises, however, are unpleasant. I’m not talking about sudden bad news, where the unexpected … Continue reading

Posted in Camp Business, Issues, Jul/Aug 2014, Staff Training | Leave a comment

Mason-Jar Meals

SCB0714_Reed_Mason1

Originally designed for canning jams, jellies, and vegetables, mason jars are no longer just for food preservation. Not only do they provide a visual treat, but they are a great way to offer a grab-and-go lunch in single servings to a crowd. Once you get the hang of it, you will be able to brainstorm how to translate favorite recipes into a mason-jar friendly meal.  Easily accommodate a crowd by creating individual servings of entrees that can then be customized … Continue reading

Posted in Camp Business, Departments, Food Services + Concessions, Issues, Jul/Aug 2014 | Leave a comment

The Financial Feasibility Of Growing A Camp

Photos Courtesy Of: Daniel Walker

 Camp is an exciting place—a place of growth, learning, trying new things, testing the waters, searching, and wonder. Is it so difficult to imagine why camp leadership loves to build or try new concepts? But a camp cannot afford for opportunities to get in the way of a successful operation. Therefore, it is important to determine the costs of growing a camp. From starting a new program to hiring additional staff members to building a state-of-the-art auditorium—what does it cost? … Continue reading

Posted in Camp Business, Departments, Issues, Jul/Aug 2014, Technology + Marketing | Leave a comment

Marketing—A Never-Ending Journey

© Can Stock Photo Inc. / tashatuvango

Once upon a time, camp was a place to get away from it all. The nearest cell phone tower couldn’t quite reach the grounds, and if there even was internet connection, it was restricted to a single, rarely used computer for camp personnel only. And camping at a place with indoor plumbing was a luxury! Times have changed. Many people feel unsafe if they don’t have easy access to a phone. Wifi is practically a requirement for all businesses. While … Continue reading

Posted in Camp Business, Issues, Jul/Aug 2014 | Leave a comment

Social Media

Illustrations: © Can Stock Photo Inc. / cienpies

Over the past 10 years, social media have had an enormous impact on our culture. Face-to-face communication is quickly becoming outdated, and online communication is becoming the wave of the future. Grandmothers have Twitter handles, and “hashtags” are a household term. Love it or not, social media are here to stay.  How does the camping industry contend with these technological changes, and, more importantly, how do social media change the ways camps communicate with campers?  Even in this area, there … Continue reading

Posted in Camp Business, Departments, Issues, Jul/Aug 2014, Technology + Marketing | Leave a comment