Category Archives: Issues

Mason-Jar Meals

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Originally designed for canning jams, jellies, and vegetables, mason jars are no longer just for food preservation. Not only do they provide a visual treat, but they are a great way to offer a grab-and-go lunch in single servings to a crowd. Once you get the hang of it, you will be able to brainstorm how to translate favorite recipes into a mason-jar friendly meal.  Easily accommodate a crowd by creating individual servings of entrees that can then be customized … Continue reading

Posted in Camp Business, CB Top Stories, Departments, Food Services + Concessions, Issues, Jul/Aug 2014 | Leave a comment

The Financial Feasibility Of Growing A Camp

Photos Courtesy Of: Daniel Walker

 Camp is an exciting place—a place of growth, learning, trying new things, testing the waters, searching, and wonder. Is it so difficult to imagine why camp leadership loves to build or try new concepts? But a camp cannot afford for opportunities to get in the way of a successful operation. Therefore, it is important to determine the costs of growing a camp. From starting a new program to hiring additional staff members to building a state-of-the-art auditorium—what does it cost? … Continue reading

Posted in Camp Business, CB Top Stories, Departments, Issues, Jul/Aug 2014, Technology + Marketing | Leave a comment

Marketing—A Never-Ending Journey

© Can Stock Photo Inc. / tashatuvango

Once upon a time, camp was a place to get away from it all. The nearest cell phone tower couldn’t quite reach the grounds, and if there even was internet connection, it was restricted to a single, rarely used computer for camp personnel only. And camping at a place with indoor plumbing was a luxury! Times have changed. Many people feel unsafe if they don’t have easy access to a phone. Wifi is practically a requirement for all businesses. While … Continue reading

Posted in Camp Business, Issues, Jul/Aug 2014 | Leave a comment

Social Media

Illustrations: © Can Stock Photo Inc. / cienpies

Over the past 10 years, social media have had an enormous impact on our culture. Face-to-face communication is quickly becoming outdated, and online communication is becoming the wave of the future. Grandmothers have Twitter handles, and “hashtags” are a household term. Love it or not, social media are here to stay.  How does the camping industry contend with these technological changes, and, more importantly, how do social media change the ways camps communicate with campers?  Even in this area, there … Continue reading

Posted in Camp Business, CB Top Stories, Departments, Issues, Jul/Aug 2014, Technology + Marketing | Leave a comment

Savvy Selling Tips

Illustration: © Can Stock Photo Inc. / SSilver

Marketing is exceptionally important for camp directors. Since it’s common to make mistakes in this area, here are some pitfalls to avoid:  Mistake #1: Withholding Pertinent Information Imagine if, while planning an upcoming trip, you discover a website on which seems to be an interesting destination. It promises “beautiful facilities,” “delicious food,” “fun activities,” and “great prices,” but there are no pictures of the facilities, no sample menu, no list of offered activities, and no pricing list. There isn’t even … Continue reading

Posted in Camp Business, CB Top Stories, Departments, Jul/Aug 2014, Technology + Marketing | Leave a comment