Category Archives: May/Jun 10

This-N-That

Word On The Web Comments from online readers Cheers For Camp Crosley I’m about to return as a counselor for my fourth year. I’m from Australia, so it’s a huge commitment to leave work here and go away for so long. However, Camp Crosley is well worth it–what I can give to the kids and teach them as well as what I take back from my experience. Camp Crosley is my second home and I love that place. –Nicky [I] … Continue reading

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The Map

My Dad told me this story when I was in eighth grade. I liked it so much that I used it in my salutatorian speech to the hardy souls who made up the St. James Catholic School class of 1984. I relate it again, here, because graduation season always reminds me of this story and I figure the statute of limitations on its reuse had to run out sometime in the last 26 years! Stop me if you’ve heard this … Continue reading

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A Focused Group

Camps have the ability to shape the youth of the country through leading by example. Staff training at camps is a critical component in a solid program. At Pali Overnight Adventures in Running Springs, Calif., “the deeper the foundations, the stronger the focus” is this year’s motto for the staff-training series. The philosophy is that everyone on staff–both old and new–goes through training. The veterans are refreshed on key messages before moving on to any new technical skills. “You can … Continue reading

Posted in Camp Business, Camp Profiles, Issues, May/Jun 10, Staff Training | Leave a comment

Postcard Marketing

While I spend a lot of time in these articles discussing high-tech solutions for marketing your summer camp, I’d like to turn the clock back a little to discuss one of the standards of direct marketing–postcards. Postcards are a simple way to get a message out. With all the concentration on electronic communication these days, using a postcard instead of an e-mail seems more personal and traditional. And since summer camps are in the business of building personal relationships and … Continue reading

Posted in Camp Business, Issues, May/Jun 10, Technology + Marketing, Tim Diering | Leave a comment

Waterlogged On Land

A dive into a cold lake, a dip in the pool and a game of Marco Polo provide an opportunity to cool off on warm days. On an ordinary camp day, they are often the highlight. However, campers can’t stay in the pool all the time. Counselors are frequently challenged to find other ways to keep kids cool. In creating some other activities involving water that can be played within a small cabin group or between several small groups, and … Continue reading

Posted in Camp Business, Facilities + Grounds, Issues, May/Jun 10 | Leave a comment