Category Archives: Jan/Feb 08

Camp Conservation

YMCA Kanawana in Quebec is doing its part to keep the air a little cleaner, the water a little clearer and the earth a little sturdier. Camp Kanawana began creating a green camp in the fall of 2004. “We were in a … process of looking forward for the future of the camp,” says Daniel Tierney, YMCA of Greater Montreal Development and Marketing Director. “We identified whom we serve, evaluated our facility, and listed the renovations and repairs to be … Continue reading

Posted in Camp Business, Facilities + Grounds, Issues, Jan/Feb 08 | Leave a comment

A Shrinking Window

Last May, a camp director called me in a panic. “We’re way behind in registrations, and I’ve tried everything! I don’t know what to do!” While we talked, I pulled up his Web site. I asked, “Are you aware that your Web site still has the 2006 dates and says ‘2007 registration coming soon’?” Hmm. Tried everything? When you hear “camp marketing,” what do you think of? Direct-mail brochures, postcards, Web pages, newspaper ads, camp fairs and an equally demanding … Continue reading

Posted in Camp Business, Gary Forster, Issues, Jan/Feb 08, Technology + Marketing | Leave a comment

Flying Frisbees

“Oh, no!” “Go left, left, left!” “Woohoo!” “Wow, did you see that shot?” “Aw.” “Good grief!” “You’re the man!”And on it goes in the life of a fanatic disc-golf player. It started years ago–too many to mention–when I took a Frisbee and tossed it at a tree that my friends and I labeled hole number one. I was convinced this was the sport for me. Today, the game is still called Frisbee–with a twist. Introducing Disc Golf Every year, my … Continue reading

Posted in Camp Business, Issues, Jan/Feb 08, Programming | Leave a comment

Spread The Word

As in most parks and recreation departments, you probably offer a crowd-pleasing array of programs, such as road runs, craft classes, senior excursions and soccer clinics. How about adding an additional element to a class or activity? Pick a project and encourage participants to get involved in volunteering. Many people have a vague feeling of, “I know I should volunteer but don’t know where to start.” Your department can be a way to involve children and adults in finding opportunities … Continue reading

Posted in Camp Business, Icebreakers, Games, Skits, Issues, Jan/Feb 08, Programming, Silvana Clark | Leave a comment