Category Archives: Oct 05

Kids & Obesity

The topic of nutrition has been appearing more frequently around the state of Texas, where I live and work, over the past year. Though Texas is unique in many ways, it is not unique in nutritional trends, and our experience here is similar to the rest of North America. Some radical changes have been made to how our children are eating. Thirty percent of the children in Texas between the ages of 2-19 are overweight or obese. Common myths about … Continue reading

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Camper Recruitment

Successful camp business owners understand the value of building a strong and loyal base of customers. Building positive relationships with campers, parents, vendors, and even the businesses in your local community is at the heart of 21st Century marketing. Related Article: Anatomy of a Great Newsletter The evidence to support this approach has compelled the American Marketing Association to actually redefine their official definition of marketing. Here is what the marketing experts believe: “Marketing is an organizational function and a … Continue reading

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Anatomy of a Great Newsletter

Related Article: Camper Recruitment • Understand why you are writing your newsletter. First and foremost, newsletters are informational. But they are also a great way to keep your name in front of your customers and clients. • It’s not about you. Make the information relevant to your campers and their parents. Many readers may lose interest if you go on about personal details, family news, etc. Unless, of course, it’s a family newsletter. • Keep the writing simple. The best … Continue reading

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