Category Archives: Nov/Dec 07

Pleasant Surprises

As I worked to set up the ubiquitous orange cones and untangle the seemingly bottomless pile of flag football belts, I kept my eye on the reaction of the boys showing up to our first practice. What would they think when they were greeted by a pig-tailed teammate sporting the finest pink cleats Adidas sold? Would they be alarmed? Unsure? Confused? Would it be a pleasant surprise? As it turned out, it was a non-event. As only six-year-olds can do, … Continue reading

Posted in Camp Business, Departments, Issues, Nov/Dec 07 | Leave a comment

Part Two – Getting The Picture

The jiggling images that dance across a wall from a projector are the only memories some campers may have of the early years of video at camp. And gone are the tedious hours of splicing film to get those images. Last month, we looked at making photographs work on your Web site. This time, we will discuss the hows and whys of using video images. Why Use Video? You already have plenty of pictures on your site and lots of … Continue reading

Posted in Camp Business, Departments, Issues, Nov/Dec 07, Technology + Marketing, Tim Diering, Writers | Leave a comment

Social Marketing

Used primarily by civic organizations, social marketing, in its purest form, is about researching local community needs and promoting new behaviors to help meet these needs. A myriad of social problems can be addressed by social marketing techniques that create initiatives to prevent teenage pregnancy, increase voter turnout, enhance media literacy, prevent family violence, improve nutritional and exercise habits, and encourage more students to graduate from high school. Camp business owners invest in the social marketing approach because it not … Continue reading

Posted in Camp Business, Departments, Dr. Susan Langlois, Issues, Nov/Dec 07, Technology + Marketing | Leave a comment

The Root Of The Issue

If you rely on athletic fields for most outdoor programming, take a proactive approach in influencing the budget and quality of the fields. Strategic planning and caring for the fields–especially those that support multi-purpose activities–cultivate a safe and attractive space that fully supports camp programming. However, before you start to see the maintenance dollar signs and worry about how it will drain the budget, you might be surprised to learn that most of the strategies don’t cost a penny, and … Continue reading

Posted in Camp Business, Departments, Dr. Susan Langlois, Facilities + Grounds, Issues, Nov/Dec 07 | Leave a comment

Yurts

Ah, the sound of quiet serenity that seems to always accompany the sight of a yurt as they nest right into a natural setting. They also seem to be ‘popping up’ in many unexpected places. Maybe it’s part of the quest for nature after being plugged into a cell phone, computer, television, or in the car and office for too many hours in a week, but they seem to be popping up in unexpected places. A quiet retreat in a … Continue reading

Posted in Camp Business, Departments, Facilities + Grounds, Issues, Nov/Dec 07 | Leave a comment