Category Archives: May/Jun 07

“Gotsta Have It”

We all do it. Sometimes, the desire or the need to buy that new piece of equipment or toy for our business overwhelms our logic and, before we know it, we no longer “gotsta have it,” we’ve got it and can’t return it. Much to my chagrin, that little scenario has played out more than one time in the life of Camp Business and its parent company, Northstar Publishing. Because of it, we are the proud owner of a complex, … Continue reading

Posted in Camp Business, Departments, Issues, May/Jun 07 | Leave a comment

Staff Marketing

Three keys to ensuring a great staff every summer Over the last couple of years, we have discussed many different aspects of marketing for your summer camp: Web sites, holistic branding, e-zines, podcasting and postcards Each is focused on maintaining a constant and consistent contact with the camp-going public, your prospects. In this article, we are going to be talking about an aspect of camp marketing that may not immediately jump to mind–marketing for your staff. As spelled out in … Continue reading

Posted in Camp Business, Departments, Issues, May/Jun 07, Staff Training, Technology + Marketing, Tim Diering, Writers | Leave a comment

Staff Continuum

In 2006, 87 percent of YMCA Camp Ernst’s staff had once been campers themselves or were returning staff. According to the American Camping Association (ACA), the national average for return staff rate is only 40 to 50 percent. How does Camp Ernst grow its own staff and keep members coming back? Easy! By taking the same progressive achievement program you probably already use for your campers and applying it to the staff. Progressive Achievement Programs “Camper, Adventurer, Mountaineer, Pioneer, Ernst … Continue reading

Posted in Blast From The Past, Camp Business, Columns & Features, Departments, Issues, May/Jun 07, Programming, Staff Training, Writers | Leave a comment

Rain Harvest

There is nothing new under the sun, as the old adage goes. There is also nothing new under the rain. Rain is a free source of nearly pure water. Catching or harvesting rain is an ancient technology that may have been used by our cavemen ancestors. Ancient writings, including the Bible, abound with references for water harvesting, although not necessarily in today’s terminology. Remember Latin I translations about Roman cisterns–cisternae? How about ancient battles that were won by the side … Continue reading

Posted in Camp Business, Departments, Facilities + Grounds, Issues, May/Jun 07, Silvana Clark, Writers | Leave a comment

Chow Time

Every year around this time radio stations across the country dust off Alan Sherman’s “Camp Granada.” “Hello Mudda. Hello Fadda. Here I am at Camp Granada,” the lyrics start and proceed through a discouraging first day at camp. Dinner is less than exemplary as Sherman sings: “Remember Leonard Skinner? He got ptomaine poisoning last night after dinner.” We wouldn’t wish that on any camper or any camp. But camp dinners, and breakfasts and lunches, can prove challenging. How do you … Continue reading

Posted in Camp Business, Departments, Facilities + Grounds, Issues, May/Jun 07 | Leave a comment