Category Archives: Mar/Apr 07

The Mark of Excellence

Excellence. It’s difficult to define, but amazingly simply to recognize. In fact, you probably can’t adequately define it at all. Take, for example, an amazing athletic feat or a truly great musical score. You can, I’m sure, describe and illustrate in words and pictures why that particular thing was so precisely excellent, but really what’s the point? Anybody can witness the athletic feat or hear the musical score and know, instantly, without a shadow of a doubt, that he or … Continue reading

Posted in Camp Business, Departments, Issues, Mar/Apr 07 | Leave a comment

Making the Most of Your Web Site

Most camps these days have at least some kind of web presence, whether it’s a simple home page or a full-fledged, multi-page mega-site with all the bells and whistles. But no matter where in this spectrum your camp’s Web site may fall, this is a good time of year to take a serious and critical look at what is online representing your camp. The purpose of this article is to suggest ways that you may want to spruce things up. … Continue reading

Posted in Camp Business, Departments, Issues, Mar/Apr 07, Technology + Marketing, Tim Diering | Leave a comment

Aquatic Accessibility

According to the American Journal of Public Health, an estimated 54 million people in the United States were living with a disability in 2005. Considering the average lifespan of both the able and disabled is climbing, it is reasonable to assume that number is even larger now. Perhaps more importantly, these 54-plus million people are taking advantage of improved technologies to lead a significantly more active lifestyle. This active lifestyle goes to the heart of camping. So, its no surprise … Continue reading

Posted in Aquatics, Camp Business, Departments, Dr. Susan Langlois, Issues, Mar/Apr 07 | Leave a comment

The Affirmation Postcard

The affirmation postcard is the single greatest idea I’ve ever had to build camper retention, communicate effectively with parents, and build a camper’s sense of self-worth. Like all good ideas, it just seemed to arrive one day when I was trying to solve a problem, but as I look back, I realized it has all the markings of a Gary Forster special. As you may know, Gary Forster is the YMCA camping guru (his actual title is Camping Specialist) and … Continue reading

Posted in Camp Business, Departments, Issues, Mar/Apr 07, Programming, Writers | Leave a comment

Programming for Tweens

Way, way back when I started working at Bellingham, Washington Parks and Recreation, (okay it was in 1979), youth programs fell into three age groups. Pre-school activities were geared for 3- to 5-year-olds, while children’s programs attracted 6- to 12-year-olds. The minute children turned 13, they began attending teen programs. However, in the last five or six years, a new group has emerged: tweens. Marketers are flocking to this 9- to 13-year-old age group, described as having the behavior of … Continue reading

Posted in Camp Business, Craft Projects, Departments, Icebreakers, Games, Skits, Insider Access, Issues, Mar/Apr 07, Programming, Silvana Clark | Leave a comment