Category Archives: Feb 01

Website Fundamentals

The business website remains subject to mass interpretation. There are as many different configurations as there are businesses. This article will attempt to layout some important and fundamental aspects for the business website. We won’t go into any fancy or splashy concepts at this time, just that which makes for a usable business website. Homepage & Navigation There are a number of important things to consider right from the beginning. Two of the most critical elements are the Homepage and … Continue reading

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Artistic License

A multi-million dollar theater complex is in the works at Long Lake Camp for the Arts this year, while kids from across the nation and almost every nation in Europe flock to fill the camp. Related Article: Act 3, Scene 1 By any definition, this is a successful camp. From a marketing standpoint, Katz says that, beyond a program that sells itself, the Internet has become the vital component to get the word out about Long Lake Camp. “Five years … Continue reading

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Act 3, Scene 1

Camp Snapshot Long Lake Camp for the Arts www.longlakecamp.com Long Lake, N.Y Cost per three-week session: $2,950-$3,450 Cost per six-week session: $5,500 Cost per nine-week session: $7,000 Ages: 10-16 Related Article: Artistic License The first hour is spent rehearsing for an off-Broadway production. The second hour rolls around and you’re elbow deep in pottery clay. Better clean up quick, because your voice teacher doesn’t like smudges on her sheet music… And so it goes at Long Lake Camp for the … Continue reading

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Fostering Relationships

As I turn on my computer and check my e-mail, I realize how my summer as a camp counselor was not just another summer job. It was more than that. I was a role model and a friend. I still keep in contact with many campers from my cabin. They e-mail me about the usual things on a 13- or 14-year old girl’s mind — friends, school, sports, and most importantly, boys. Being 21 and in a different stage of … Continue reading

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Begin with the End

Take a minute to relax, close your eyes, and think about a storybook ending for your camp. Perhaps you’ll envision the campers who are saying goodbye to new friends, promising their counselors that they will be back next year, and starting to tell their parents the first of their camp stories which will continue through the ride home. Now open your eyes, grab a pen and some paper, and write down what it will take to make your storybook ending … Continue reading

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