Category Archives: Dec 05

The Tailor

Quick! Who signs 95 percent of your camp’s registration applications? Mom. Who do you think makes the decision as to whether it’s time for her child to go to camp, and which camp to go to? Right again. So regardless of our aims in child development and recreation, we have to sell mom first. Related Article: Designing Your Marketing Budget So what does mom want? Several camps went together a number of years ago and did a novel thing. They … Continue reading

Posted in Camp Business, Dec 05, Departments, Gary Forster, Issues, Technology + Marketing | Leave a comment

Time

And you run to catch up with the sun, but it’s sinking, racing around to come up behind you again…–Pink Floyd, Time So here we are again, presenting our year-end Q&A issue. It seems like just yesterday that we started publishing Camp Business (we’re actually in our sixth year). Yeah. I know. The “seems like yesterday” line is a bit of a clichĂ©, but danged if it isn’t too true! It’s scary true. I’ll never forget sitting at in a … Continue reading

Posted in Camp Business, Dec 05, Departments, Issues, Writers | Leave a comment