Category Archives: Technology + Marketing

The Effective Marketing System

Be sure to deliver a powerful first impression with your website. 
Photo courtesy © Can Stock Photo Inc. / Elenathewise

There is a a simple process that provides a workable, simplified system to get the word out about your camp… one that should help keep the bunks filled season after season. Each step is designed to build on the previous one. You can ignore any of the steps you don’t feel comfortable using. However, the plan’s effectiveness is based on the idea of building a solid foundation, one brick on top of another. Step One: Initial Contact There are several … Continue reading

Posted in Camp Business, Departments, Insider Access, Sept/Oct 2013, Technology + Marketing | Leave a comment

It’s Lonely At The Top

Take the time to talk to other directors, camp professionals, and corporate managers about what they deem as proper and appropriate social interactions in the workplace. 
© Can Stock Photo Inc. / 3DAgentur

As a kid, a teenager, and even as a young adult, I loved camp. I planned my camping career path tirelessly as I worked my way from counselor, up through the ranks to senior leadership—program director, assistant director, and finally … my ultimate goal—summer camp director. So after careful planning, on-the-job training and experiences, talking to other camp professionals, and plenty of post-secondary education and certification, things were great! Programs ran smoothly, registration was improving, and people seemed happy … … Continue reading

Posted in Camp Business, Insider Access, Jul/Aug 2013, Technology + Marketing | Leave a comment

Nix Nurses At The Med Center

Consider training some of your camp staff as emergency medical technicians. Photo Courtesy Of Dr. Craig Jacobus

Camp nurses are one of the most challenging summer positions to fill. Nurses are highly qualified, and they may have a difficult time asking for even a week off from their regular commitment to work a lower-paying or volunteer job at a camp. Last year, while Camp Rivercrest in Fremont, Neb., was facing this challenge, an idea emerged that revolutionized the health center and first-aid care, both during summer camp and year-round. It all began because one of the part-time … Continue reading

Posted in Camp Business, Departments, Issues, March/April 2013, Technology + Marketing | 1 Comment

Access To Programs

You can help a child and his family determine if your camp is the best one for him. © Can Stock Photo Inc./lisafx

Since Title III of the Americans with Disabilities Act (ADA)[i], with some exceptions[ii], generally requires integrated access to programs for individuals with disabilities, camps and other outdoor programs have faced several challenges. Importantly, campers seeking access may or may not have a legally protected disability. They may nonetheless have a significant health issue, or simply not be ready or willing to handle what the programs have to offer. This article examines the value in developing Essential Eligibility Criteria (EEC) for … Continue reading

Posted in Camp Business, Departments, Issues, Jan/Feb 2013, Technology + Marketing | Leave a comment

Rest Insured

The right insurance means longevity for your camp. © Can Stock Photo Inc./igordutina

The role of insurance is vital to your camp’s overall risk management plan because it provides the resource needed to fund the losses a camp may incur. This article offers insights and tips in understanding the role insurance plays, selecting a viable insurance broker, and acquiring adequate insurance coverage. The purchase of an insurance policy to pay claims is a function of risk management called “Risk Transfer.” In other words, should a loss occur, the camp will transfer all or … Continue reading

Posted in Camp Business, Departments, Issues, Nov/Dec 2012, Technology + Marketing | Leave a comment