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Category Archives: Technology + Marketing
Podcast: Rock Out At Camp Fairs
Are you getting the most out of the camp fair experience? Camp fairs aren’t the marketing juggernaut they once were, but they can still be useful places to recruit campers–if you know the best way to approach them. In this … Continue reading
Social Media Smarts
Most camps these days make use of social media sites such as Facebook and Twitter. It’s a great way to connect with customers, staff and fellow camp professionals. But are you really being social on your Facebook page or in … Continue reading
Liquid Gold
Pleasant Hill Outdoor Camp was once a private farm in northeast Ohio with some unusually steep, forested hills at the south shores of Pleasant Hill Lake. It was gifted to the nearby Presbyterian churches (Wooster Presbytery) in the 1950s, and … Continue reading
Repeat Retreats
Having worked with weekend and off-season guests for more than 11 years, I have successfully unlocked some of the secrets to outstanding return rates. With increasing competition, budget cuts for schools and nonprofits, and economic uncertainty, some groups may be … Continue reading
Podcast: Camp Alumni
How do you keep in touch with your camp alumni? Do you invite them to off-season events, converse with them on Facebook, visit them in their schools? Building a good relationship with this summer’s campers and their families can keep … Continue reading