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Category Archives: Technology + Marketing
What Are Your Campers Worth?
As camp professionals, we all know the value of camp for campers. But what are your campers really worth to you–monetarily? It’s tough to put a finger on just what each of your campers means to your bottom line, both … Continue reading
Powers Of Persuasion
Camp directors are often limited in advertising funds and must make decisions annually to determine how to get the most for their money. Before deciding where to direct marketing efforts, it is important to identify who influences the decision as … Continue reading
Tune In
Ten years ago, if someone wanted to get ideas for a camp program, staff training or marketing plan, one would need to attend training sessions, read some books, or contact other camp directors. While all of these are still great … Continue reading
