Category Archives: Technology + Marketing

Branding With Brains

Photos Courtesy of Camp Wekeela and Melissa Weinberger

Regardless of whether a camp requires uniforms, campers love to show their spirit by wearing clothing with a camp logo. This establishes a pseudo-uniform policy, and serves as a great marketing tool. When kids wear camp clothing year-round at school and in their communities, it demonstrates tremendous pride in a camp. This clothing also helps with camper retention. Because camp clothing is a direct reflection on your brand, it must be managed efficiently and effectively.     Define The Brand What … Continue reading

Posted in Camp Business, Departments, Issues, Mar/Apr 2014, Technology + Marketing | Leave a comment

Facebook Friends

© Can Stock Photo Inc./michaeljung

Social media can, and already have, revolutionized the way camp owners, directors, counselors, campers, and parents interact. These outlets are invaluable assets for fundraising, marketing, and, most importantly, relationship-building and communication. The vast majority of campers and staff likely have social-media accounts, which have become instrumental in retaining campers. In addition to stories and shared events, the excitement about returning to camp can now easily be spread in a matter of seconds to a vast number of people. Furthermore, one … Continue reading

Posted in Camp Business, Departments, Issues, Mar/Apr 2014, Technology + Marketing | Leave a comment

Through A Different Lens

Photos Courtesy Of Double H Ranch

Over the past several years, summer camps have reached a crossroads in the digital era where tradition meets technology. For the true-blue traditionalists, camp policy dictates that campers must not pack their beloved devices, untethering children from the fast-paced routine they endure at home in exchange for the opportunity to “plug in” to nature. Leading trust walks through the woods, these directors go to great lengths to steward their campers through the serene surroundings of camp.  For the 21st-century pioneers, … Continue reading

Posted in Camp Business, Departments, Insider Access, Jan/Feb 2014, Technology + Marketing | Leave a comment

The Power Of Partnerships

In a three-way partnership, Rolling River Day Camp, Peninsula Counseling Center, and local merchants teamed up to provide children with a safe, enriching summer experience at no cost to the family. 
Photos Courtesy Of Rolling River Day Camp

While employed as a marketing professional, I had grown accustomed to facing difficult corporate business problems. However, as I sat at my desk on a cold November day in 2009, it was an issue within my parents’ small business that really had me perplexed. As owners/directors of Rolling River Day Camp (RRDC) in East Rockaway, N.Y., they described a problem with meeting financial-assistance requests for the upcoming camp season. My father, once a scholarship camper himself, often provided families in … Continue reading

Posted in Camp Business, Departments, Insider Access, Issues, Nov/Dec 2013, Technology + Marketing | Leave a comment

Expect To Survive

A winter camping trip provided more confidence than the energy it took build a campsite, make dinner, complete avalanche training lessons, dig for buried beacons, and test snowpack conditions.

I committed to the Explore Program Winter Intro before really knowing the details. If I had known that it was a backpacking, snowshoeing, avalanche training, dig-a-campsite-out-of-a-snow-covered-mountain overnight adventure, I never would have signed up. In Southern California, where I grew up, it’s only snowed once. And although I have vacationed in snow country, I never had camped in it. In addition, I had never backpacked, never worn snowshoes, and didn’t own any of the gear necessary for such endeavors. Much … Continue reading

Posted in Camp Business, Departments, Issues, Nov/Dec 2013, Technology + Marketing | Leave a comment