Category Archives: Technology + Marketing

Making Camp Sticky

Photos Courtesy Of Gary Forster

When summer-camp sessions end, most directors make the mistake of thinking their job is complete. They brag about how summer camp makes lifelong memories and has a positive impact on kids when they return home. But all of the responsibility for that happening is put on the campers.   Even when kids have a great time at camp, their parents often don’t know how to talk to them about it. Parents ask the wrong questions, receive short answers, and eventually give … Continue reading

Posted in Camp Business, Departments, Issues, Jul/Aug 2014, Technology + Marketing | 1 Comment

The Financial Feasibility Of Growing A Camp

Photos Courtesy Of: Daniel Walker

 Camp is an exciting place—a place of growth, learning, trying new things, testing the waters, searching, and wonder. Is it so difficult to imagine why camp leadership loves to build or try new concepts? But a camp cannot afford for opportunities to get in the way of a successful operation. Therefore, it is important to determine the costs of growing a camp. From starting a new program to hiring additional staff members to building a state-of-the-art auditorium—what does it cost? … Continue reading

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Social Media

Illustrations: © Can Stock Photo Inc. / cienpies

Over the past 10 years, social media have had an enormous impact on our culture. Face-to-face communication is quickly becoming outdated, and online communication is becoming the wave of the future. Grandmothers have Twitter handles, and “hashtags” are a household term. Love it or not, social media are here to stay.  How does the camping industry contend with these technological changes, and, more importantly, how do social media change the ways camps communicate with campers?  Even in this area, there … Continue reading

Posted in Camp Business, Departments, Issues, Jul/Aug 2014, Technology + Marketing | Leave a comment

Savvy Selling Tips

Illustration: © Can Stock Photo Inc. / SSilver

Marketing is exceptionally important for camp directors. Since it’s common to make mistakes in this area, here are some pitfalls to avoid:  Mistake #1: Withholding Pertinent Information Imagine if, while planning an upcoming trip, you discover a website on which seems to be an interesting destination. It promises “beautiful facilities,” “delicious food,” “fun activities,” and “great prices,” but there are no pictures of the facilities, no sample menu, no list of offered activities, and no pricing list. There isn’t even … Continue reading

Posted in Camp Business, Departments, Jul/Aug 2014, Technology + Marketing | Leave a comment

A Dose Of Carefree Living

Photo Courtesy Of Alan Clark

The entrance to Camp Boggy Creek looks like most summer camps. As a former camp director, I noticed the typical “Welcome” sign greeting campers, along with colorful wooden arrows pointing to the arts-and-crafts center, theatre, riding stable, and pool. As a group of campers walked by, they proclaimed their loyalty to the camp with a typically loud and enthusiastic cabin cheer. But the camp, about 45 minutes from Orlando, Fla., is anything but typical. With the help of 1,600 volunteers … Continue reading

Posted in Camp Business, Insider Access, May/June 2014, Technology + Marketing | Leave a comment