Category Archives: Technology + Marketing

Social Media

Illustrations: © Can Stock Photo Inc. / cienpies

Over the past 10 years, social media have had an enormous impact on our culture. Face-to-face communication is quickly becoming outdated, and online communication is becoming the wave of the future. Grandmothers have Twitter handles, and “hashtags” are a household term. Love it or not, social media are here to stay.  How does the camping industry contend with these technological changes, and, more importantly, how do social media change the ways camps communicate with campers?  Even in this area, there … Continue reading

Posted in Camp Business, Departments, Issues, Jul/Aug 2014, Technology + Marketing | Leave a comment

Savvy Selling Tips

Illustration: © Can Stock Photo Inc. / SSilver

Marketing is exceptionally important for camp directors. Since it’s common to make mistakes in this area, here are some pitfalls to avoid:  Mistake #1: Withholding Pertinent Information Imagine if, while planning an upcoming trip, you discover a website on which seems to be an interesting destination. It promises “beautiful facilities,” “delicious food,” “fun activities,” and “great prices,” but there are no pictures of the facilities, no sample menu, no list of offered activities, and no pricing list. There isn’t even … Continue reading

Posted in Camp Business, Departments, Jul/Aug 2014, Technology + Marketing | Leave a comment

A Dose Of Carefree Living

Photo Courtesy Of Alan Clark

The entrance to Camp Boggy Creek looks like most summer camps. As a former camp director, I noticed the typical “Welcome” sign greeting campers, along with colorful wooden arrows pointing to the arts-and-crafts center, theatre, riding stable, and pool. As a group of campers walked by, they proclaimed their loyalty to the camp with a typically loud and enthusiastic cabin cheer. But the camp, about 45 minutes from Orlando, Fla., is anything but typical. With the help of 1,600 volunteers … Continue reading

Posted in Camp Business, Insider Access, May/June 2014, Technology + Marketing | Leave a comment

Branding With Brains

Photos Courtesy of Camp Wekeela and Melissa Weinberger

Regardless of whether a camp requires uniforms, campers love to show their spirit by wearing clothing with a camp logo. This establishes a pseudo-uniform policy, and serves as a great marketing tool. When kids wear camp clothing year-round at school and in their communities, it demonstrates tremendous pride in a camp. This clothing also helps with camper retention. Because camp clothing is a direct reflection on your brand, it must be managed efficiently and effectively.     Define The Brand What … Continue reading

Posted in Camp Business, Departments, Issues, Mar/Apr 2014, Technology + Marketing | Leave a comment

Facebook Friends

© Can Stock Photo Inc./michaeljung

Social media can, and already have, revolutionized the way camp owners, directors, counselors, campers, and parents interact. These outlets are invaluable assets for fundraising, marketing, and, most importantly, relationship-building and communication. The vast majority of campers and staff likely have social-media accounts, which have become instrumental in retaining campers. In addition to stories and shared events, the excitement about returning to camp can now easily be spread in a matter of seconds to a vast number of people. Furthermore, one … Continue reading

Posted in Camp Business, Departments, Issues, Mar/Apr 2014, Technology + Marketing | Leave a comment