Category Archives: Technology + Marketing

Social-Media Best Practices for Camps

© Can Stock Photo Inc. / merznatalia

How many times have you gone to a favorite search engine looking for a product or organization only to find a website that looks as if it was built in 1982? Currently, businesses, community organizations, educational institutions, and local governments without a strong website aren’t taken seriously. Social media has the power to make a brand or business human, relatable, and reliable.  According to Time magazine (May 6, 2009), on Jan.21, President Barack Obama’s first full day in office, he … Continue reading

Posted in Camp Business, CB Top Stories, Departments, Issues, Nov/Dec 2014, Technology + Marketing | Leave a comment

If Websites Could Talk

© Can Stock Photo Inc. / paulista

  “Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.” –H. James Harrington, CEO of the Harrington Institute, a global management-consulting firm  Many camps have a website, but is it providing parents, alumni, and campers what they are looking for? Is there anything the site would say if it … Continue reading

Posted in Camp Business, CB Top Stories, Departments, Issues, Nov/Dec 2014, Technology + Marketing | Leave a comment

Get A Jump On Next Summer

© Can Stock Photo Inc. / sbworld9

For most camps, autumn is the time to take a deep breath and recover. Sure, you might still need to manage weekend programs and facility rentals, and holiday camps are about to begin, but nothing in the fall involves the intense commitment of summer-camp planning, registration, and management.  While it’s tempting to put off thinking about next year’s camps, October and November are actually the perfect time to strategize in order to make registration and administration easier for camp families … Continue reading

Posted in Camp Business, Departments, Issues, Sept/Oct 2014, Technology + Marketing | Leave a comment

Cover All The Bases

© Can Stock Photo Inc. / pklick360

For many children, one of the joys of going away to camp or attending a specialty sports camp is the opportunity to participate in games with peers. These physical activities, which are often the essence of a camp curriculum, bring with them potential liabilities for the camp owner or operator in the form of personal-injury lawsuits.   Seeking to assign blame for real or alleged injuries, participants and their families may file lawsuits claiming that the camp or organization did not … Continue reading

Posted in Camp Business, Departments, Issues, Sept/Oct 2014, Technology + Marketing | Leave a comment

Managing Risk

© Can Stock Photo Inc. / OG_vision

Managing risk—these are perhaps two of the most dreaded words in a camp director’s dictionary, rivaled only by the nickname, “Fun-Sucker.” From the onset, the very phrase seems to challenge creativity, combat ingenuity, and completely destroy hilarity—all essential ingredients in the recipe for memorable camp experiences. This article will explore some practical applications for applying sound risk-management concepts, while keeping creativity and fun intact. Similar to life in general, camps are not—nor will ever be—risk-free or completely “safe.” In fact, … Continue reading

Posted in Camp Business, Departments, Insider Access, Issues, Sept/Oct 2014, Technology + Marketing | Leave a comment