Category Archives: Departments

Social Media

Illustrations: © Can Stock Photo Inc. / cienpies

Over the past 10 years, social media have had an enormous impact on our culture. Face-to-face communication is quickly becoming outdated, and online communication is becoming the wave of the future. Grandmothers have Twitter handles, and “hashtags” are a household term. Love it or not, social media are here to stay.  How does the camping industry contend with these technological changes, and, more importantly, how do social media change the ways camps communicate with campers?  Even in this area, there … Continue reading

Posted in Camp Business, Departments, Issues, Jul/Aug 2014, Technology + Marketing | Leave a comment

Savvy Selling Tips

Illustration: © Can Stock Photo Inc. / SSilver

Marketing is exceptionally important for camp directors. Since it’s common to make mistakes in this area, here are some pitfalls to avoid:  Mistake #1: Withholding Pertinent Information Imagine if, while planning an upcoming trip, you discover a website on which seems to be an interesting destination. It promises “beautiful facilities,” “delicious food,” “fun activities,” and “great prices,” but there are no pictures of the facilities, no sample menu, no list of offered activities, and no pricing list. There isn’t even … Continue reading

Posted in Camp Business, Departments, Jul/Aug 2014, Technology + Marketing | Leave a comment

These Kids Are Hungry!


It had been a great start to summer camp, but now, on the last meal of the week, several campers were blatantly breaking rule number six: “Do not carry any food out of the cafeteria.” As the new program director for South Mountain Christian Camp in Bostic, N.C., I wasn’t sure what to do. Before I could make a decision, however, the executive director, and co-founder of the camp, leaned over to me. “Just let it go. Don’t worry about … Continue reading

Posted in Camp Business, Food Services + Concessions, May/June 2014 | Leave a comment

The Value of No/Low-Prop Initiative Games

Photo Courtesy of Ohio State University Extension

The benefits of teambuilding activities such as high-ropes courses have been well-documented. Youth gain valuable skills from being mentally and physically challenged, but what you do when a camp cannot afford to build a course, maintain it, and incur increased insurance premiums? A number of cooperative and initiative games can accomplish many of the same goals with little or no investment. What Are Low/No-Prop Initiative Games? Initiative games are highly active team challenges that require individual members to work together … Continue reading

Posted in Camp Business, May/June 2014, Programming | Leave a comment

A Dose Of Carefree Living

Photo Courtesy Of Alan Clark

The entrance to Camp Boggy Creek looks like most summer camps. As a former camp director, I noticed the typical “Welcome” sign greeting campers, along with colorful wooden arrows pointing to the arts-and-crafts center, theatre, riding stable, and pool. As a group of campers walked by, they proclaimed their loyalty to the camp with a typically loud and enthusiastic cabin cheer. But the camp, about 45 minutes from Orlando, Fla., is anything but typical. With the help of 1,600 volunteers … Continue reading

Posted in Camp Business, Insider Access, May/June 2014, Technology + Marketing | Leave a comment