Category Archives: Departments

Branding With Brains

Photos Courtesy of Camp Wekeela and Melissa Weinberger

Regardless of whether a camp requires uniforms, campers love to show their spirit by wearing clothing with a camp logo. This establishes a pseudo-uniform policy, and serves as a great marketing tool. When kids wear camp clothing year-round at school and in their communities, it demonstrates tremendous pride in a camp. This clothing also helps with camper retention. Because camp clothing is a direct reflection on your brand, it must be managed efficiently and effectively.     Define The Brand What … Continue reading

Posted in Camp Business, CB Top Stories, Departments, Issues, Mar/Apr 2014, Technology + Marketing | Leave a comment

Make A Healthy Plate

© Can Stock Photo Inc. / Res_Art

Whether conquering a fear of heights by trying the high ropes, swimming in a lake for the first time, or tasting a new food, camp is a place for kids to learn, grow, and experience new adventures. At Camp Ho Mita Koda in Newbury, Ohio, campers do all those things, plus learn how to count carbohydrates, check their own blood sugar, and give themselves their own shot of insulin. Camp Ho Mita Koda is the oldest camp in the nation … Continue reading

Posted in Camp Business, CB Top Stories, Departments, Food Services + Concessions, Insider Access, Issues, Mar/Apr 2014 | Leave a comment

Crafty Campers

shoe good

Let’s face it–almost every young camper has made a Popsicle-stick pencil holder, but there comes a time for them to try their hand at some slightly different (and easy) craft projects. Here are some ideas that allow kids to be creative and make something they probably haven’t made before.  Tic-Tac-Toe Bugs Set out 100 or so plastic spoons. Fill each spoon with Plaster of Paris. Add a piece of yarn or embroidery floss to the wet plaster to form antennas. … Continue reading

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Separate Outstanding From Adequate

Photos Courtesy of Dru Belli

When the time comes to hire a new aquatic director for your summer-camp program, or if you are seeking to groom current employees for promotion to an aquatic supervisory position, do you know what you’re looking for? Beyond a comprehensive knowledge of water-safety issues and a strong background in lifeguarding skills, what qualities separate outstanding aquatic director candidates from those who are merely adequate?  In addition to having the aforementioned knowledge, excellent directors consistently exhibit qualities that fall into seven … Continue reading

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The Aquatic Art

Photos Courtesy of Camps Awosting and Chinqueka

Formerly, the term “aquatic” in organized camping meant teaching swimming and boating—period. Rowing, canoeing, and swim classifications included “beginner” and “advanced.” As an old-school Water Safety Instructor (WSI), I taught strokes like the inverted breaststroke and the double trudgeon crawl! Only one organization offered certification programs for WSIs, lifeguards, and boating instructors—the American Red Cross (ARC). Now, I don’t consider myself old, but the aquatic experience certainly has come a long way since I took my first swim class more … Continue reading

Posted in Aquatics, Camp Business, CB Top Stories, Departments, Mar/Apr 2014 | Leave a comment