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Being successful in the business of camp is really about managing a business that keeps pace with change. The key to success for many camp owners is in their ability to remain open to new ideas about what a camp … Continue reading
Steps to Jump Starting Your Brand Marketing
1. Gather your data: What do your campers’ evaluations say about the camp store? 2. Re-examine your inventory: How attractive is your logo, and does it communicate your niche, what merchandise sold and what didn’t, how attractive are the colors, … Continue reading
The Kayaking Effect
If you find yourself wondering at the end of a long, crazy, camp day, why you ever decided to make a career in camp business, take a moment to consider how much campers can get from what you provide. For … Continue reading
Posted in Camp Business, Departments, Dr. Susan Langlois, Issues, Jul/Aug 04, Programming, Writers
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Breaking Through
How do you gear up for the first week of camp? Do you live by a to-do list, checking off and adding to the details of what needs to be done? Or, do you use the instinctive approach, working with … Continue reading
Great Expectations
Are you preparing for a new camp season or are you preparing for another camp season? Are your sights set on the beginning of your camp season or are they set on what you will be able to do when … Continue reading
Posted in Camp Business, Departments, Dr. Susan Langlois, Issues, Mar/Apr 04, Programming, Writers
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