Category Archives: Dr. Susan Langlois

Up to Date

Being successful in the business of camp is really about managing a business that keeps pace with change. The key to success for many camp owners is in their ability to remain open to new ideas about what a camp experience can be. Probably the biggest challenge in managing change is staying on top of your camp’s target market. For example, it is likely that the demand for adult and family camp programming may eclipse the market of the traditional, … Continue reading

Posted in Camp Business, Departments, Dr. Susan Langlois, Facilities + Grounds, Issues, Oct 04, Writers | Leave a comment

Steps to Jump Starting Your Brand Marketing

1. Gather your data: What do your campers’ evaluations say about the camp store? 2. Re-examine your inventory: How attractive is your logo, and does it communicate your niche, what merchandise sold and what didn’t, how attractive are the colors, what sizes sold out first, can you track the ages of who bought what? 3. Surf the Web to look at other on-line camp stores: What kinds merchandise are being promoted. What is on clearance. What is sold out? 4. … Continue reading

Posted in Camp Business, Departments, Dr. Susan Langlois, Issues, Sep 04, Technology + Marketing, Writers | Leave a comment

The Kayaking Effect

If you find yourself wondering at the end of a long, crazy, camp day, why you ever decided to make a career in camp business, take a moment to consider how much campers can get from what you provide. For example, think about what most adults look forward to during their working lives… going on a really fun vacation. Every year more people plan their vacations so that they can golf, mountain bike, inline skate, kayak, hike, sail or just … Continue reading

Posted in Camp Business, Departments, Dr. Susan Langlois, Issues, Jul/Aug 04, Programming, Writers | Leave a comment

Breaking Through

How do you gear up for the first week of camp? Do you live by a to-do list, checking off and adding to the details of what needs to be done? Or, do you use the instinctive approach, working with your staff, talking about last year’s opening and identifying the details that still need attention? However you approach the preparation for the opening of camp, there is one critical element that can get lost in the midst of knocking off … Continue reading

Posted in Camp Business, Columns & Features, Departments, Dr. Susan Langlois, Issues, May/Jun 04, Programming, Staff Training, Writers | Leave a comment

Great Expectations

Are you preparing for a new camp season or are you preparing for another camp season? Are your sights set on the beginning of your camp season or are they set on what you will be able to do when the camp season is finally over? When someone makes a suggestion for improving your camp programming are you listening with optimism or are you thinking of reasons why the suggestion won’t work? When you interview a potential new employee are … Continue reading

Posted in Camp Business, Departments, Dr. Susan Langlois, Issues, Mar/Apr 04, Programming, Writers | Leave a comment