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Category Archives: Tim Diering
Making the Most of Your Web Site
Most camps these days have at least some kind of web presence, whether it’s a simple home page or a full-fledged, multi-page mega-site with all the bells and whistles. But no matter where in this spectrum your camp’s Web site … Continue reading
Brave New World of Marketing
Things sure change quickly. Fifteen years ago, way back in 1991, how many summer camps had a Web site? How many even had access to the Internet? Maybe we were fooling around with Prodigy or Compuserve (anyone remember them?), but … Continue reading
The Three Knows: Part Two
Last issue, we talked about the Three Knows for Marketing, and how these three elements are important to developing compelling and effective materials for your camp. We also discussed the concept of Holistic Branding — everything you do should contribute … Continue reading
Customer Connection — The Human Touch
When talking about customer service we are definitely getting into a good news/bad news kind of situation. The bad news: Levels of customer satisfaction with service in so many industries have dropped to almost undetectable levels. Whether dealing with airlines, … Continue reading
Holistic Branding & Technology
Holistic branding… It’s more than just a New Age term. It’s a big picture view of your camp’s marketing, a way of making sure that all the parts of your marketing work together. It refers to the simple practice of … Continue reading
Posted in Camp Business, Departments, Feb 06, Issues, Technology + Marketing, Tim Diering
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