Category Archives: Tim Diering

Making the Most of Your Web Site

Most camps these days have at least some kind of web presence, whether it’s a simple home page or a full-fledged, multi-page mega-site with all the bells and whistles. But no matter where in this spectrum your camp’s Web site may fall, this is a good time of year to take a serious and critical look at what is online representing your camp. The purpose of this article is to suggest ways that you may want to spruce things up. … Continue reading

Posted in Camp Business, Departments, Issues, Mar/Apr 07, Technology + Marketing, Tim Diering | Leave a comment

Brave New World of Marketing

Things sure change quickly. Fifteen years ago, way back in 1991, how many summer camps had a Web site? How many even had access to the Internet? Maybe we were fooling around with Prodigy or Compuserve (anyone remember them?), but for the most part the Net was something for the science-club crowd. But the Internet has proven to be an invaluable tool for most summer camps, and for many, the Web site is the best, first and most efficient way … Continue reading

Posted in Camp Business, Departments, Issues, Jan/Feb 07, Technology + Marketing, Tim Diering | Leave a comment

The Three Knows: Part Two

Last issue, we talked about the Three Knows for Marketing, and how these three elements are important to developing compelling and effective materials for your camp. We also discussed the concept of Holistic Branding — everything you do should contribute to creating an impression and the right one. The Three Knows, combined with Holistic Branding, give your marketing a one-two punch: A keen message and strong marketing materials, designed to work together, will resonate better with your audience than slip-shod … Continue reading

Posted in Camp Business, Departments, Issues, Sep/Oct 06, Technology + Marketing, Tim Diering, Writers | Leave a comment

Customer Connection — The Human Touch

When talking about customer service we are definitely getting into a good news/bad news kind of situation. The bad news: Levels of customer satisfaction with service in so many industries have dropped to almost undetectable levels. Whether dealing with airlines, car dealerships, doctors, or local coffee shops, customers everywhere are reporting lower and lower levels of satisfaction with the kind of service they are receiving. The good news: Because of these lower levels of expectation, any business, including the summer … Continue reading

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Holistic Branding & Technology

Holistic branding… It’s more than just a New Age term. It’s a big picture view of your camp’s marketing, a way of making sure that all the parts of your marketing work together. It refers to the simple practice of making sure that each aspect of your marketing effort reflects back and strengthens each other. Each aspect, each piece of the marketing puzzle should fit harmoniously together to create a cohesive and effective whole that is stronger and more effective … Continue reading

Posted in Camp Business, Departments, Feb 06, Issues, Technology + Marketing, Tim Diering | Leave a comment