Category Archives: Tim Diering

Revving Up

Search Engine Optimization (SEO) is a popular term these days, bandied about by online gurus and Web masters from here to Halifax. What it really means is simple–making sure that your Web site is liked by the major search engines, including Yahoo and MSN.. And when we talk about search engines, what we are really talking about is Google, the biggest, baddest dog on the block. Parameters of search engine performance, or what they like and don’t like, are constantly … Continue reading

Posted in Camp Business, Issues, Mar/Apr 08, Technology + Marketing, Tim Diering | Leave a comment

Ready, Aim, Fire!

In the past, I have discussed marketing tools, the ideas behind them, and the reasons to enlist them in marketing campaigns. From branding to technology, I have covered a lot of ground in addressing a variety of marketing issues. The problem–if one can call it that–is all of this information is spread across a couple years’ worth of articles in different issues of this magazine. Think of this current article as a survival kit for those in the jungle of … Continue reading

Posted in Camp Business, Issues, Jan/Feb 08, Technology + Marketing, Tim Diering | Leave a comment

Part Two – Getting The Picture

The jiggling images that dance across a wall from a projector are the only memories some campers may have of the early years of video at camp. And gone are the tedious hours of splicing film to get those images. Last month, we looked at making photographs work on your Web site. This time, we will discuss the hows and whys of using video images. Why Use Video? You already have plenty of pictures on your site and lots of … Continue reading

Posted in Camp Business, Departments, Issues, Nov/Dec 07, Technology + Marketing, Tim Diering, Writers | Leave a comment

Getting the Picture

In the past, we have often discussed the importance of using good photography for your Web site and print materials. Good photos, especially those that show lots of excitement and action, can capture the true spirit and nature of your camp, and go a long way in selling the camp to the people you most want to reach–the kids and their parents. But in all our discussions, we have only briefly mentioned the best way to prepare and optimize your … Continue reading

Posted in Camp Business, Departments, Issues, Sep/Oct 07, Technology + Marketing, Tim Diering, Writers | Leave a comment

Staff Marketing

Three keys to ensuring a great staff every summer Over the last couple of years, we have discussed many different aspects of marketing for your summer camp: Web sites, holistic branding, e-zines, podcasting and postcards Each is focused on maintaining a constant and consistent contact with the camp-going public, your prospects. In this article, we are going to be talking about an aspect of camp marketing that may not immediately jump to mind–marketing for your staff. As spelled out in … Continue reading

Posted in Camp Business, Departments, Issues, May/Jun 07, Staff Training, Technology + Marketing, Tim Diering, Writers | Leave a comment