Category Archives: Tim Diering

Keep The Conversation Going

The Web is split between two separate but equally important sectors–traditional Web sites and the new 2.0 applications that make a Web presence more interactive. One of the latest ways to make yourself known to your core camp constituency is Twitter. Used properly, Twitter is an excellent tool in the marketing toolbox. Everyone from the president of the United States to Dell Computers uses Twitter to stay in touch. Summer camps should consider following the same path. Like many applications … Continue reading

Posted in Camp Business, Issues, Sep/Oct 10, Technology + Marketing, Tim Diering | Leave a comment

Postcard Marketing

While I spend a lot of time in these articles discussing high-tech solutions for marketing your summer camp, I’d like to turn the clock back a little to discuss one of the standards of direct marketing–postcards. Postcards are a simple way to get a message out. With all the concentration on electronic communication these days, using a postcard instead of an e-mail seems more personal and traditional. And since summer camps are in the business of building personal relationships and … Continue reading

Posted in Camp Business, Issues, May/Jun 10, Technology + Marketing, Tim Diering | Leave a comment

Face To Face(book)

In these articles, I try to show you the realities of building and conducting effective marketing campaigns. From Web sites to brochures and videos, I have featured about every kind of marketing material out there. I did an overview article on social media marketing, where I wrote of some of the electronic alternatives to traditional marketing materials, but the use of social membership sites have grown so quickly in the last six months I decided to take a closer look … Continue reading

Posted in Camp Business, Issues, Jan/Feb 10, Technology + Marketing, Tim Diering | Leave a comment

Expand The Marketing Potential Horizon

From giant, billion-dollar conglomerates of integrated network sites to small, niche personal lists, social-networking sites are taking the Internet by storm. Social networks are becoming more and more popular, especially among younger folks. But professionals and entrepreneurs use them too. Let’s start by defining the term and how you might be able to use the sites in marketing a camp. What Is Social Networking? Social network sites, like MySpace and FaceBook, are online global ”communities,” where people get to know … Continue reading

Posted in Camp Business, Issues, Jan/Feb 09, Technology + Marketing, Tim Diering | Leave a comment

High-Tech Training

In this brave new world of technology, you now have the opportunity to streamline the training process in a way that not only can give a camp more qualified counselors and staff, but also can make prospective parents take notice of your camp in a more favorable way. Let’s approach these two ideas separately. A Web site is not only for pictures and words anymore. In fact, with the technology available these days, a Web site can become the engine … Continue reading

Posted in Camp Business, Issues, Jul/Aug 08, Technology + Marketing, Tim Diering | Leave a comment