Category Archives: CB Top Stories

The Financial Feasibility Of Growing A Camp

Photos Courtesy Of: Daniel Walker

 Camp is an exciting place—a place of growth, learning, trying new things, testing the waters, searching, and wonder. Is it so difficult to imagine why camp leadership loves to build or try new concepts? But a camp cannot afford for opportunities to get in the way of a successful operation. Therefore, it is important to determine the costs of growing a camp. From starting a new program to hiring additional staff members to building a state-of-the-art auditorium—what does it cost? … Continue reading

Posted in Camp Business, CB Top Stories, Departments, Issues, Jul/Aug 2014, Technology + Marketing | Leave a comment

Social Media

Illustrations: © Can Stock Photo Inc. / cienpies

Over the past 10 years, social media have had an enormous impact on our culture. Face-to-face communication is quickly becoming outdated, and online communication is becoming the wave of the future. Grandmothers have Twitter handles, and “hashtags” are a household term. Love it or not, social media are here to stay.  How does the camping industry contend with these technological changes, and, more importantly, how do social media change the ways camps communicate with campers?  Even in this area, there … Continue reading

Posted in Camp Business, CB Top Stories, Departments, Issues, Jul/Aug 2014, Technology + Marketing | Leave a comment

Savvy Selling Tips

Illustration: © Can Stock Photo Inc. / SSilver

Marketing is exceptionally important for camp directors. Since it’s common to make mistakes in this area, here are some pitfalls to avoid:  Mistake #1: Withholding Pertinent Information Imagine if, while planning an upcoming trip, you discover a website on which seems to be an interesting destination. It promises “beautiful facilities,” “delicious food,” “fun activities,” and “great prices,” but there are no pictures of the facilities, no sample menu, no list of offered activities, and no pricing list. There isn’t even … Continue reading

Posted in Camp Business, CB Top Stories, Departments, Jul/Aug 2014, Technology + Marketing | Leave a comment

Active Instruction

Photo Courtesy Of Liz Weaver

Imagine giving a lecture-style presentation where the audience is clearly bored—their eyes glaze over, their jaws hang open, and some of them look like they are about to fall out of their seats and into a deep sleep. Now imagine another presentation where attendees interact with one another, ask challenging questions, hold deep discussions, and most importantly, retain important pieces of knowledge. The difference between these two scenarios is simple—the first is static, the second is dynamic. The world of … Continue reading

Posted in Camp Business, CB Top Stories, May/June 2014 | Leave a comment

When Tempers Flare

Photo: © Can Stock Photo Inc. / Elenathewise

During this summer, like summers before, there will be camp drama. This drama can cause emotional hurt, which is typically a trigger for anger. Anger, often thought of as a substitute emotion, is a learned behavior. Children learn how to express anger from role models—parents, teachers, and coaches. Campers arrive with a wide variety of these learned behaviors. People become angry because they don’t want to feel the pain associated with the cause of what triggered the anger.  Campers may … Continue reading

Posted in Camp Business, CB Top Stories, Insider Access, May/June 2014 | Leave a comment