PRB Adv Reader Study

Audience Information

Qualified/Audited Print Subscribers: 15,500 (Audited By BPA)

– U.S.: 15,244

– Canada: 256

– Total: 15,500

Qualified Digital Edition Circulation (Delivered Via Email. Accessed on mobile devices.)

– 11,802 Unique Email Subscribers

– 17,593* Total Email Subscribers

*5,791 subscribers have opted to receive both the print and digital version of our magazine. The most common reason for this is so they can more easily pass the issue along to their staff.

Qualified, Unique Mobile App Circulation (Optimized for Tablet/Phone)

– Android & iPhone/iPad: 1,598*

*Downloaded the mobile reader app from the App Store or GooglePlay store. For Apple products, the app shows up in the Apple Newstand. For Android devices, the app is a stand-alone app.

Qualified Web Traffic (BPA Audited)

– 7,513 Unique Visitors Per Month

Total Impressions Per Month

–Print: 15,500

–Digital: 26,704

–Total Impressions Per Month: 42,204

Demographic Information

Type of Agency

– Municipal, Township, Village & Borough: 10,034

– County: 1,420

– Regional: 287

– Special Park District: 415

– Recreation Facility: 1,131

– State/Province: 517

– Federal: 162

– Military (MWR): 204

– Landscape Architects/Professional Services: 835

Job Function

– Executive Management: 4,374

– Administrative Management: 3,889

– Grounds & Facility Management: 2,544

– Program & Activity Management: 3,558

– Landscape Architect/Professional Services: 896

– Academic: 234

Size of Park Operating Budgets

– Over $50 million: 279

– $25 – $50 million: 428

– $15 – $25 million: 417

– $10 – $15 million: 502

– $5 – $10 million: 1,207

– $2.5 – $5 million: 2,023

– $1 – $2.5 million: 3,081

– $500,000 – $1 million: 2,857

– Less than $500,000: 4,706

Size of Population Served By Park Agency

– Less than 10,000 citizens: 3,086

– 10 – 25,000 citizens: 3,133

– 25 – 50,000 citizens: 2,840

– 50 – 100,000 citizens: 2,460

– 100 – 250,000 citizens: 1,776

– 250 – 500,000 citizens: 915

– 500,000 – 1 million citizens: 601

– 1 – 2 million citizens: 288

– 2 – 3 million citizens: 103

– Over 3 million citizens: 298

Reader Survey Results

How much of each magazine do you read?

– 99% read All, Most or Some of each issue

How long do you typically keep an issue of the magazine?

– 80% keep it Up to One Month or More than One Month

How long have you been reading PRB?

– 48% responded 2-5 years

– 37% responded 6+ years

How do you prefer to read PRB?

– 53% prefer Print

– 12% prefer Online

– 33% prefer both Print and Online

Top Ten Most popular editorial sections are?

1. Feature Article

2. Parks+Playgrounds & Sports+Fitness+Recreation

3. & 4. Manager’s Toolbox & Voices of Parks & Rec

6. Grounds + Sports Turf

7. Everything H2O

8. A Step Ahead

9. Sports Spotlight

10. LBWA

Average Age?

– 7% are 25 to 34 years old

– 28% are 35 to 49 years old

– 56% are 50 to 64 years old

– 7% are 65 and over

Gender?

– 38% are Female

– 60% are Male

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