Audience Information 

Qualified Print Subscribers:  10,000

– Agency Camps:  6,799
– Private/Non-Affiliated Camps:  2,840
– Canadian Camps: 361
– Total Camps: 10,000

Qualified Digital Edition Circulation (Delivered Via Email. Accessed on mobile devices.)
– 4,483 Unique Email Subscribers
– 7,373* Total Email Subscribers

*2,890 subscribers have opted to receive both the print and digital version of our magazine. The most common reason for this is so they can more easily pass the issue along to their staff.

Qualified, Unique Mobile App Circulation (Optimized for Tablet/Phone)
– Android & iPhone/iPad: 861*

*Downloaded the mobile reader app from the App Store or GooglePlay store. For Apple products, the app shows up in the Apple Newstand. For Android devices, the app is a stand-alone app.

Qualified Web Traffic
– 7,513 Unique Visitor’s Per Month

Total Impressions Per Month
–Print: 10,00
–Digital: 15,747
–Total Impressions Per Month: 25,747

*Stats updated 10/31/13

Demographic Information 

Camp Type
– Day & Resident Camps: 2,990
– Day Camps Only: 3,507
– Resident Camp Only: 3,503

Type of Organization
– Non-Profit:  7,146
– Private/For-Profit:  2,071
– Other:  783

Camp Curriculum
– Academic: 233
– Adventure Travel: 377
– Faith-Based: 1,230
– Sports:  947
– Traditional:  5,599
– Special Needs: 340
– Specialty: 1,063
– Other: 211

Camps On Lake or Water
– Total Camps on Water:  4,694

Camp Affiliations
– American Camp Association (ACA):  2,687
– Christian Camp & Conference Association (CCCA):  1,224

Questions?
Toll Free: 866-444-4216
Fax: 330-723-6598
Email: advertising@northstarpubs.com

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