Rules For Success
Adult tennis has expanded to become one of the largest league programs in the state, and in 2011 the Senior Women’s 3.5 Travel Team finished third at Nationals.
Wheelchair tennis leagues also are offered.
MCTC’s Junior Jams boasts five academies that have produced 17 national junior championships since 2008 and four high-school state titles since 2009.
With 23 events a year, the facility hosts or manages high-school matches, conference and state finals, college matches, and conference championships, as well as USTA national and Midwest junior tournaments.
These achievements are rooted in understanding the nuances and needs of the community and of the surrounding region.
“You need to look at your business and segment your market and deliver to each of the market’s needs. It’s not a one-size-fits-all mentality,” Woody emphasizes. “You have to customize and specialize, and think about how to make every deliverable ’award-winning’ in terms of caliber.”
John Krafft is the Marketing Director for MCTC. For more information, call (989) 631-6151, or visit www.midlandtennis.com.
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