Useful Marketing Advice

“I recently attended the California Parks and Recreation Society conference,” he wrote. “One of the better seminars I attended was a workshop on master plans and surveys. The workshop instructors conduct master plans and surveys all across the U.S. One of the things they said that stuck with me is the comment that across the country, the number-one barrier to participation in parks and recreation programming is lack of awareness. That comment made me reflect on what we were doing with the ARD Marketing Plan, and reinforced one of our other goals–to create better awareness of ARD programs and facilities.”

Another important factor in a marketing plan’s success is full understanding and support of the staff. Talking about the ARD plan, Kahl said that, like any other plan, the key is action: “Our staff has really stepped up to ensure that the goals of the plan are met. The employees involved in these efforts include Manouch Shirvanioun, Sheryl Petersen, Debbie Thomas, Pamela Vann, Joe Fecko, Jessica Joyner, and Kristin Tomasovich, as well as Director Jim Ferris. They deserve the credit for our success to this point.”

So, there you have it. These are the folks that negate any more excuses for not having a marketing plan. Through the generosity and sharing spirit of the ARD, here’s one you can use to form your own. It may not be an exact fit for your circumstances, but it provides a solid foundation upon which to build.

And once you download the information, let us know how it helps you. Contact me or the PRB editor.

Randy Gaddo, a retired Marine, is a regular contributor to PRB and lives in Peachtree City, Ga. Contact him at (678) 350-8642 or e-mail

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  2. The Marketing Mission
  3. Strike Straight
  4. Marketing Parks
  5. Revamp Marketing Materials

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