Turning Cool Spots Into Hot Cash

Whether its families, grandparents, picnickers, little league fans or fisherman, the one thing everybody appreciates on a sunny, hot day is shade. So much so, they’re willing to pay for it. At least, that’s the lesson park and recreation departments all across the country are learning. This demand, coupled with the health benefits (and public awareness campaigns) of keeping cool, has led the shade industry to develop a variety of colorful, cost-effective shade options that go beyond simply providing shade …

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