Taking Sponsorship To The Next Level

The city of Fort Lauderdale, Fla., is known for great weather, pristine beaches, and something called “spring break”! Tourism is key to the area’s survival, and as in most places around the country, the economy has taken a toll. The city’s parks and recreation department–while faring better than most–has also had to do more with less and look for creative ways to reduce spending. Since heavily subsidized activities are usually the first to go, that meant special events in the …


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