Standardize For Savings

You may have noticed that when you order a McDonald’s Quarter Pounder in Anchorage, Alaska, it is exactly the same as the one you purchase in Miami, Fla. This is also true for a cup of Starbucks coffee. The business strategy–called standardization–is used by many great companies to ensure a dependable result. Creating a uniform product means people know what to expect and can rely on a good experience. Southwest Airlines is another example of standardization. Every plane the company …


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