Solid To (And From) The Core

In bodybuilding, trainers and coaches emphasize the importance of a solid core, centered within the abdominal region. Program-building is no different. Successful agencies first create and nurture a core group of participants, and then seek to attract additional customers by leveraging the core. Commercial recreation and tourism author John Crossley identified three key components that contribute to achieving these two objectives: 1. Differentiate products from those offered by competitors. 2. Offer all customers (core and prospective) value for the dollar. …


This content is reserved for Insiders – readers who subscribe to
PRB (Parks & Rec Business) or Camp Business magazines.

Click here to log in or subscribe
for FREE and receive a FREE Insider account.

For questions or help logging in, call 866-444-4216. Office hours are 7:30 a.m. to 4:30 p.m., Monday through Friday, Eastern Standard

Leave a Reply

Your email address will not be published. Required fields are marked *


HTML tags are not allowed.