Solid To (And From) The Core

In bodybuilding, trainers and coaches emphasize the importance of a solid core, centered within the abdominal region. Program-building is no different. Successful agencies first create and nurture a core group of participants, and then seek to attract additional customers by leveraging the core. Commercial recreation and tourism author John Crossley identified three key components that contribute to achieving these two objectives: 1. Differentiate products from those offered by competitors. 2. Offer all customers (core and prospective) value for the dollar. …

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