Questionable Behavior

Managers who wisely follow the Six-Step Program Planning Cycle (PRB, December 2006) know that checking in with stakeholders occurs on two occasions–during the needs identification and assessment phase (Step 2), and after program implementation during the evaluation phase (Step 5). However well intentioned these data-gathering efforts are, it is a common oversight to limit questions to either one format (i.e., paper survey), or only one group of people (i.e., randomly chosen homeowners). Asking questions takes place during casual conversations, interviews, …


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