Sign, Sign, Everywhere A Sign

One of the most powerful (and overlooked) forms of communication is signage. A good sign conveys much more than direction. It instantly tells everything about the restaurant or store or park you’re about to enter. A clean, attractive, useful sign puts you at ease and builds excitement. I’m particularly fond of signs because they jump-started my career–my first job was as associate editor of a sign trade publication. As a result, I was educated in the simple, unnoticed power of …

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