Programming For Tweens

Way, way back when I started working at Bellingham, Washington Parks and Recreation, (OK it was in 1979) youth programs fell into three age groups: Preschool activities were geared for 3-5 year olds, while children’s programs attracted 6-12 year olds. The minute a child turned 13, they began attending teen programs. However, in the last five or six years, a new “group” has emerged: tweens. Marketers are flocking to this 9-13 year old age group described as having the behavior …

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