Prepare To Plan

The great baseball slugger Roger Maris was famously quoted: “You hit home runs not by chance, but by preparation.” In the world of special events, that concept of thorough and complete planning is the key in providing attendees with an exceptional experience that looks effortlessly produced. People tasked with creating a new event—anything from a 3-hour mother-and-daughter tea party to a 3-day community festival—must research, conceptualize, and review the initial concept with stakeholders before any decision to move forward can …


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