Part 2 — The Internal Distinction

In Part 1, the meaning of “professional” was shown to vary from true believer to false prophet, and was explained as having three parts: discretionary risk (your programs’ safety-to-excitement ratio), customer knowledge (the “magic” behind your programs’ success) and customer valuation (the amount of investment in your programs and career, and your customers’ recognition and appreciation of that investment). The conclusion was that it’s the customers who externally bestow the title “professional” on only those people who–in their discriminating opinion–actually …


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