Operate Parks Like A Business

City councils and managers want to see parks and recreation departments provide more programs and facilities that pay their own way without large general-fund allocations, yet also provide economic development and improved livability for cities. The last few years of the economic recession have only added to this pressure. Parks and recreation organizations need to transform themselves to meet this challenge. Revenue Generation Historically, parks and recreation has been considered a public service, free and accessible to everyone. Over time, …

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