Naming Rights For Budget Cuts

By Dianne Hoover Public parks and recreation departments across theU.S.have felt the squeeze of the economic downturn over the past few years. Many agencies have closed facilities and faced massive budget cuts and layoffs–all to the detriment of the citizens they are trying to serve. These agencies have had to find other ways to do business to survive and thrive. Fighting this downward spiral, the city ofBakersfield,Calif., opened five new parks in 2011–two lighted sports facilities, two neighborhood parks, and …

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