Marketing Parks

A few years ago, we at the Genesee County Parks in Flint, Mich., realized that the citizens didn’t know nearly as much about the parks as we thought they did, and some of what they said they knew wasn’t accurate. Our general advertising simply wasn’t having an impact, so we took a leap and contracted with a marketing firm to help create a brand and campaign—print ads, radio ads, billboards, and a website. People remember the message now. The difference …


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One comment on “Marketing Parks

  1. Michael Bradley on said:

    You could always partner with an academic unit close to you to help out! We are always in need of projects for faculty and students! Why not get help? One of my classes is developing a master plan for an underutilized park, another class developed employee development manuals! It’s a win-win!


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