Make It Real

At some point, every agency has to make a case for something it wants to do, or keep doing. Managers are well-acquainted with the traditional cost-benefit analysis, which is more easily calculated when the costs and benefits already exist as fixed amounts. But how does one measure the seemingly priceless value of a child’s smile? Should it be measured? One of the major strategic trends of the past decade has been the parks and recreation benefits movement. A key marketing …


This content is reserved for Insiders – readers who subscribe to
PRB (Parks & Rec Business) or Camp Business magazines.

Click here to log in or subscribe
for FREE and receive a FREE Insider account.

For questions or help logging in, call 866-444-4216. Office hours are 7:30 a.m. to 4:30 p.m., Monday through Friday, Eastern Standard

Leave a Reply

Your email address will not be published. Required fields are marked *


HTML tags are not allowed.