Live Long And Prosper

Fans of the classic TV and film series Star Trek are familiar with Mr. Spock’s Vulcan farewell phrase, and it serves equally well as a manager’s mantra when strategizing about an organization’s ability not only to survive, but to thrive. Being aware of the interplay between a product’s or service’s typical development and its surrounding market conditions empowers mangers to “bake” the perfect “pie,” creating and taking advantage of promising opportunities to grow into the future. Product Life Cycle Through …

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