Grinding Out The Details

At the heart of its business philosophy, Nike Inc. has a passion for innovation and product excellence. But it’s not just in the way its products are designed, made and used. Now, Nike boasts an environmental innovation that goes beyond the creation of a product to the end of its life cycle. Through Nike Reuse-A-Shoe and Nike Grind programs, worn-out tennis shoes that were once tossed into the trash now have a fighting chance at rebirth. The Reuse-A-Shoe program accepts …


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