Getting Back To BASICs

Author’s Note: This column is the first of two describing how some California parks and recreation professionals are addressing a pair of pressing national issues: 1. the widespread retirement of mid- to upper-level managers, and 2. “branding” parks and recreation to heighten its visibility, credibility and relevance. It’s no secret that an estimated 30 percent of current parks and recreation staff may retire in the next decade. To meet the challenge of impending retirements, District IV of the California Parks …


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